Chris Endres Professional Internet Marketing Strategies

My Adventure With EZ Wealth Solution and Online Instant Chat Rooms (Skype)

September 19, 2008 · Leave a Comment

I decided I didn’t like the ticket support systems people are using. I really HATE to wait days for someone to answer me. I have a busy life and I really just want my answers faster than that.

I think I’m not alone. I decided to try something totally new in terms of support, and I created a public chat room using Skype’s software. I called my first attempt “Chris Endres Marketing Chat”, and it was designed basically to gather good people into a public atmosphere and let the brainstorming and natural benificence of social personna to take over and validate the room. Kinda like a forum but instant.

Well,.. it ended up being a complete success. And the name changed to “The Roadkill Marketers Cafe’” Not unlike the story behind Deep Purples “Smoke on the Water”, the first edition of The RKMC basically burnt down in one days worth of fiery attitudes. Up to that point, no one really kept a close reign on abberant personalities. The cost was high for that mistake.

So, the cafe’ re-opened. And it’s a great place. We had 40 people,.. most of them good marketers, who kept a 24/7 presence in the first Cafe’. Now we are working our way back up to that again. The real value is in the playful banter that happens between serious marketing topics. The place where inspiration leads to new ideas on the spot.

I just recently opened another public Skype room to support people in an online program I am building called EZ Wealth Solution. EZ Wealth is a great business model to integrate into my grand Instant Support exploratory mission experiment thing. The business itself is laid out well enough that people come in with basic orientation questions that anyone in the room can field. This room is called The EZ Wealth Solution Mastermind Group.

This means I have started a business with instant live support. Which is directly in opposition to the trend to move all automated tickets or outsourced live international (being kind there) support. I have been receiving a lot of positive feedback about the experiment as well. You get to hear from international personalities it would usually cost quite a bit to have access to as well.

Try it for yourself. Instant support is sure a huge beatstick on ticket systems. No rocket science there.

→ Leave a CommentCategories: Marketing EZ Wealth Solution · Uncategorized
Tagged: EZ Wealth Solution, Live Support, Skype

Real Estate Marketing Ideas

January 18, 2010 · Leave a Comment

Real Estate Marketing has got to be the biggest pain in the rear any agent has to face. You want to believe in and depend on your companies branding, but they usually have not yet come to terms with the true power of the internet.

How do I know? I sold premier websites to real estate agents from one of the nations top providers, and from that vantage point, believe me, I saw just how closed minded both agents and their management companies could be.

You might assume I am biased, I am really not. Agents and Agencies get bombarded daily with marketing calls. How would you like your phone at home ringing off the hook and all sorts of sly marketing personalities attempting to “get an edge” to start a conversation. It’s insane and I do have sympathy.

However, the glaring reality is that real estate agents and their agencies are really in the last century where internet marketing is concerned. It’s true. Most barely know what a keyword is, much less what it is for, or how much money those simple stranded letters can make them.

Using the internet effectively is the key to a rich future for agents, as well as agencies. As Google advsnces their search formats and results, the shift to the internet for all things information will end in finality the wasteful mediums of print and eventually free television. (guessing on the TV there)

What should an agent do to set their career off in a brilliant direction? Create an independant website outside agency control. This is wise because if for some reason you should move to a different place, or if you should quit an agency, you have all the status and influence built up by years of investment into a correctly built online brand of your real estate business.

What do you need a website for? Many things actually. You need people to connect with you, and hopefully remain your prospect throughout the buying or selling process. You need to engage them with your brand, you need to encourage their correct decisions and assist them in taking the right actions.

All of this can be done online, and you can gain the trust and contact information you need to follow up and develop the closing. You might think websites don’t work because someone told you so, but if you look at the real estate agents who are using their online presence correctly, you will note that internet marketing is the only marketing they need outside the natural exposure of the MLS.

Understand that to market your business well you have to stop thinking like a provider and think like the buyer. What do you want to see when you land on an agents page? What do you want to be able to do there? What do you want it to look like? Do you want video? Audio descriptions of properties? Write a list of things you would like to see, and make it a detailed list.

Then go to Craigslist.org and start searching in the jobs / web / info design section for website service offers. These are people who want to build you a website, who may be professionals, and will usually do it for less money. Please be picky. Please do not get rushed and buy services from just anyone. Ask them for references and ask for a portfolio of any work they have done.

By being careful and doing a good job of sorting through offers people are making, you can find intelligent hard working website designers who will outperform your expectations. Pay them well and on time and you will have a developer who you can count on to help you advance your career.

I write about a ton of things relative to internet marketing. Soon I will be writing about how agents can buy domain names and use a Google service called Adsense to place 3rd party ads on those domain names. This is called Adsense for Domains ( example: http://www.wwwrealtorcombestprices.com) and any agent can use extra keywords they are not focusing on to earn income straight from Google.

The obvious wisdom behind this is that you can establish websites eventually on any of the domains you temporarily loan to Google, and these websites can add traffic and ranking to your main authority website as you develop your online empire.

→ Leave a CommentCategories: Professional Internet Marketing Strategies · Real Estate Marketing
Tagged: Adsense, Adsense for Domains, Real Estate Marketing